Element Jeans Co. to collaborate with partners in the industry to eliminate pollution
Element Jeans Co. announces their Mission to protect the environment by eliminating pollution and waste. They will be collaborating with like-minded partners to achieve their goal within the next 5 years.
Denim Jeans are a symbol of youth & rebellion and have even become the most sort after piece of garment in modern times. Their manufacturing have brought some undesirable consequences like excessive usage of water, chemicals, and energy that has created an undesirable carbon footprint.
According to Abbas Farid, CEO of Element Jeans Co., “We at Element Jeans Co. firmly believe that people and the planet come first, that is the reason why we have decided to embark on this journey to eliminate pollutants & waste of jeans within the next 5 years. This is the reason why we want to join forces with companies from the industry that share the same vision.
We would like our partners to work on development of fabrics that are light-sensitive with great reaction to water-efficient technologies and pollutant free fabric finishing processes without compromising on denim’s authentic look & feel.